As lead designer, I participated in client meetings and revisions, researched and developed the user flow and visual design, prototyped all unique pages of the site, wrote functionality documentation for handoff to our developers, and helped to coordinate content, API requirements, and the photo/video shotlist.  

Project Overview

Kincaid Coach, a member of the Kincaid Group, offers bus tours, charter bus rentals, and international trips. They needed a modern, responsive website able to handle a large amount of content and data-driven tour management.

Details

From a design standpoint, the goal of this project was to clearly present both a brand experience and a large amount of data. Special care was taken to accommodate for the end-user demographic and to ensure that the entire site, including the animations, is mobile-friendly. Please note that since the client edits the website over time, the final site does not fully match the initially developed design.